RANKL. Room for the beautiful.

"Crickets. Perfectly cooled glasses. Liliane's loud laugh."

Project Description

RANKL has been synonymous with outdoor living worlds for many decades. With individual solutions for sun protection and a high-quality boutique range of outdoor furniture.

Our job was to position the brand on the market. After a workshop we developed the communication strategy and created the campaign, more to come…

We decided to position the brand as an outdoor lifestyle brand offering room for the perfect summer dream: room to live, love, laugh and create beautiful moments and souvenirs. “Room for the Beautiful”.

With the campaign we aimed to produce a pure and universal experience evoking nostalgic souvenirs and a longing for never ending summer nights.

Project Details

  • ClientRANKL GmbH
  • LocatedMunich, Germany
  • Date2019