Apogee offers state of the art sporting experiences with high profiles athletes. Our mission for this brand was to position it perfectly within the market using a digital strategy as daring and different as the brand itself.
As a brand, Apogee’s daredevil spirit combined with carefully crafted bespoke sports packages makes it very special. In order to create Apogee’s very own, UNIQUE Identity, we developed its presence online and in the real world, using visual, digital and physical assets as part of its brand building strategy.
Marketing Apogee, which pairs world famous athletes with sports enthusiasts, as an unmissable adventure felt like a natural fit for the brand, and for our agency.
As a concept, we think it has a touch of Apogeenius.