To present the Munich metropolitan region at its best, from Garmisch-Partenkirchen to Eichstätt and from Dingolfing to Augsburg, we wanted this market report to be not “just” a serious, high-end publication. This led us to make two decisions: an unusual colour scheme with deep blue and neon green, which stood out at the EXPO, and “enrichment” of the clearly structured content with fascinating insights, food for thought, ideas, and tips from the director of e+k, illustrated with cute images and plenty of details to make you smile.

Following an internal competition among three illustrators, Carolin Löbbert from Hamburg won the bid—and we won high praise from e+k’s corporate communications manager: “I was particularly taken by the honest enthusiasm and passion of Ms. Goldfuss, paired with effective project management and a highly professional team. Together with Pascal Gerdsmeier, a very deliberate designer with a deep connection to his creative work, the two make a perfect team.”

Project Description

Why a market report should be anything but boring!

How do you convey a lot of information – numbers, data, facts, tables, and text – so that it is fun to read? This is the challenge we accepted with the project “Greater Munich”, the 130-page real estate market report for 2016, published for EXPO Real 2016 by ehret + klein, project developers and property managers from Percha on Lake Starnberg.

 

 

Project Details

  • Clientehret + klein
  • LocatedGermany, Starnberg
  • Date2016
  • CategoryReal Estate